Blog / Product update

SeeUsPlay goes multi-sport

We have reached a significant milestone in our goal of making video affordable for every team: the AI that powers our sports cameras now understands far more than soccer. This article explains what changed and what it means for your team.

By the SeeUsPlay team  ·  July 9, 2025  ·  3 min read

Editor's note: Since this article was published, Follow AI has added support for baseball and softball. For the details, see feature #3 in our Seven updates roundup.

Football, basketball, rugby, and lacrosse
Follow AI now creates videos for a wide range of team sports, not just soccer.

Beyond soccer

It has been an honor to watch soccer teams around the world adopt our AI-powered camera to record and create videos of their games automatically. At the heart of that system is Follow AI, an engine that takes ordinary GoPro recordings and produces game videos that track and zoom in on the action. We have now extended Follow AI well beyond soccer.

In addition to soccer, Follow AI now automatically creates videos for:

Each sport is supported with its own built-in understanding of how the game flows. Follow AI knows the difference between a run play in football, a fast break in basketball, a flanker breakaway in rugby, and a sprint downfield in lacrosse, and it frames each one accordingly.

Many sports, one goal

From the beginning, our single goal has been to make high-quality video simple and affordable for every team. No matter which sport your team plays, SeeUsPlay now offers the same advantages:

Part of a larger mission

We're on a mission to make pro-grade game video affordable for every team. SeeUsPlay uses everyday GoPros to record your games, then automatically turns that footage into full-game and highlight videos and sends them straight to your YouTube channel — and the videos are always yours to keep. You only pay for the games you film, at about half the price of other services.


Ready to raise your team's game IQ and share every play? Your first step to AI-powered video starts with an affordable SeeUsPlay sports camera.

See how it works › Tokens and Gear ›

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